Brand story: eagle creek

Eagle Creek has been a leader in the outdoor industry since the 1970's. Committed to making quality, durable travel gear for adventure enthusiasts and leisure vacationers alike, Eagle Creek found themselves stuck inside an aging demographic. Their brand loyalists were committed, but they weren't gaining ground on emerging markets such as millennials and x-fluencers. We stepped in to help the iconic travel brand reach unfamiliar territory with a modern, updated approach that paid homage to their roots while helping to re-introduce the brand to a new tribe of travelers.

- - New Product Campaign - -